10 Usefull Ways to Use Facebook as a Promotional Marketing Tool
There are various social media networks that your business can participate in today, every one has it’s own pros and cons. The best way to choose which network to participate in is to look at the people that hang out there. Facebook is one of the best networks-both personally and professionally. Linked In and Twitter are also great networks. Linked In is great for having a static professional profile online, though I’ve seen that lately it is becoming more of a social tool. Twitter is good for “blasting” bits and pieces of news to friends and clients. Even Myspace can be useful depending on your target audience. Privacy controls are more lax at MySpace than is preferred, despite their attempts to improve this. In my opinion, of all the social networks, Facebook is the real gem when it comes to all-round marketing and networking.
I have been using Facebook for the past few years, and it is an excellent marketing tool when used properly. Here are 10 useful ways you can use Facebook to promote your business for the cost of a little time.
- Be sure to have a completed Profile – This is the most important step in utilizing Facebook efficiently. If you think of Facebook in terms of a marketing campaign, your profile page can be considered your “brand.” Here is the Emajen Fanpage. A strong profile should include: a professional picture (please resist the urge to put up pictures of yourself in this year’s Mardi Gras costume-unless of course that is part of your brand), your contact information, your website address, and a few of your core services or products. You don’t have to list out all your services and products…
- Add Fans or “likers” – This is what makes Facebook really special-the relationships it allows you to build with real people and maintain. The more fans you have, the more effective your marketing and networking efforts will be. The most simple way to add fans is to use Facebook’s own tools to search for current friends already using the network (from your personal profile). Once you have added all current friends, you can start adding acquaintances. One unique feature of Facebook is that is allows you to look at friends of friends. You can build up a huge network this way in no time.
- Join Groups– You can join online groups within Facebook that are related to what you do. There are groups for consultants, coaches, and trainers…almost all professional service providers have some type of an online group and many use Facebook. Find a few groups that suit your tastes and get to mingling!
- Create your Own Group– Can’t find a group that really fits your style- then create your own! You can add members, publish articles, carry on discussions, and probably meet quite a few prospects.
- List your Events– Hosting a Webinar or speaking somewhere? Create an events page and invite all those you want. You can even see how many RSVP and get feedback from attendees. Marketing doesn’t get easier (or more inexpensive!) than this.
- Syndicate your Blog– You can syndicate your blog on your Fanpage. This basically means that every time you make a post, it will automatically show up on your profile page. More Exposure = More Readers = More Potential Leads. Emajen specializes in creating this syndication using WordPress.
- Reach OUT! – Are you a fan or admirer of someone’s work? Reach out to them on Facebook! Many colleagues of mine check their Facebook messages more regularly than their email. They are also more likely to respond to Facebook messages. Don’t feel comfortable sending out a message to someone you don’t know? No worries! Leave them a “I enjoy your work!” blurb on their wall. (All profiles come with “virtual walls” where friends and acquaintances can leave comments.)
- Send Virtual Gifts– Want to show your appreciation for someone? Send them a virtual gift. You can choose from a bunch of balloons to a potted plant that actually sits on the recipient’s profile and grows over time (a personal favorite).
- Use the Marketplace – Facebook has an online marketplace that allows you to list your services and products for free. This is a great way to gain exposure. You can also list certain things you are looking for. I often find some great books through the Marketplace.
- Create a Community– Perhaps Facebook’s greatest benefit is that it allows you to create a community. It provides you a group of people who are constantly connected to you, and are open to hearing your message. Write on people’s walls, respond to their comments, and introduce them to each other. So…start building your brand and leveraging social media networks for marketing!
I’ve been gathering tips from around the internet to create this post – if you have any suggestions please drop a line here and comment!
Help by Kosta Kostov