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Average Email Statistics


Constant Contact Email Marketing
To give you a sense of how your results compare with others in your industry, we’ve created the list below.

To get this data we examined over 200 million emails from Constant Contact Email Marketing customers who provided their business type.

 Business Type Open Rate Bounce Rate Click-Through
 Accountant 14.7% 10.7% 13.1%
 Art Gallery 23.2% 10.6% 10.3%
 Association 20.6% 10.5% 10.2%
 Communications 16.5% 9.5% 14.6%
 Consultant 14.9% 12.2% 10.6%
 Crafts 25.5% 6.2% 21.0%
 Education and Services 19.0% 9.4% 13.5%
 Entertainment 15.6% 8.1% 10.1%
 Event Planning 17.0% 9.8% 12.5%
 Franchise 16.3% 9.7% 8.9%
 Government Agency 22.6% 9.8% 13.8%
 Hotel, Inn, B&B 19.2% 9.2% 10.2%
 Legal Services 18.9% 12.2% 11.7%
 Manufacturing & Distribution 18.6% 10.8% 12.6%
 Marketing/PR 14.5% 11.1% 11.8%
 Medical Services 18.0% 9.8% 12.8%
 Non-profit 21.7% 10.2% 11.5%
 Office Supplies 13.3% 5.9% 9.0%
 Personal Services 18.0% 9.2% 11.9%
 Products & Services 15.8% 10.2% 12.6%
 Professional Services 16.5% 10.7% 11.1%
 Publishing 18.6% 8.6% 23.7%
 Real Estate 16.4% 12.3% 10.4%
 Religious Organization 22.8% 7.3% 9.7%
 Restaurant/Bar/Catering 18.5% 10.1% 6.0%
 Retail 17.6% 7.1% 14.7%
 Salon/Spa 16.9% 11.6% 9.9%
 Sports & Recreation 18.7% 9.0% 11.4%
 Technology 14.8% 11.1% 10.2%
 Transportation 18.4% 9.2% 13.0%
 Travel & Tourism 17.4% 10.2% 11.2%
 Web Developer 18.5% 6.4% 13.8%
 Other* 17.5% 8.9% 14.7%
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